Drawing upon on the affective economies of Hanfu, we discern the following three key findings: First, we argue that there are both positive and negative affective attachments to Hanfu, such as homesickness, loneliness, alienation, happiness, pride and beauty, which impinge on migrant bodies, assigning values to Hanfu and the Hanfu-related cultural events. AB – This article sheds light on the intricate relationship between the revival of Hanfu, traditional couture from the Han Dynasty, and rising Chinese nationalism among Chinese youth living in the United Kingdom. N2 – This article sheds light on the intricate relationship between the revival of Hanfu, traditional couture from the Han Dynasty, and rising Chinese nationalism among Chinese youth living in the United Kingdom. This article originally appeared on our sister site, Jing Daily. Shiyin, who appeared on the cover of US Vogue‘s March issue as the poster child for China’s Hanfu movement, has been busy launching a video series called “What is luxury” to demonstrate Chinese luxury traditions pre-Louis-Vuitton. Driven by a mix of rising nationalism, savvy local branding, and KOL-propelled hype, the rise of Hanfu is a telling example of what young Chinese consumers want from brands today – an acknowledgment of their cultural heritage and a post-hegemonic attitude to style making.
Aside from the increasing role of heritage-inspired styles in Gen Zer fashion routines, the rise of Hanfu also signifies their interest in traditional Chinese culture as a whole. Nonetheless, she explains that hanfu has historically been used to broadly refer to indigenous Chinese clothing in general. What Is The Name of Traditional Chinese Male Clothing? For instance, the only time the Huns ever actually attacked China was during the Qin and Han dynasties (between 221 BCE and 220 AD), and the Emperor’s palace bears a strong resemblance to the Forbidden City, which was completed in 1420. Still, after researching Chinese fashion a bit, I couldn’t help but see all the similarities between Wei Dynasty fashion and the clothing worn by Mulan and the other females in the movie. Since gaining popularity in 2018, Hanfu – a blanket term for traditional or tradition-inspired clothing – has become a major market trend of 400 million, predominantly young consumers. The hanfu market in China was estimated at 12.54 billion yuan (about $1.81 billion) in 2022 and will likely rise to 19.11 billion yuan in 2025, according to research firm iMedia Research. The rise of Hanfu signals a shift in how they are defining what is cool and how they construct their self-image in a country increasingly resistant to Western cultural power.
Referred as “汉洋折衷”(the middle way between Chinese and Western styles) in the Hanfu community, this term perfectly sums up the new golden formula of looking cool for young China today: pairing traditional Chinese culture with a bit of Western flair – and add a lot of swag. Post-’80s and post-’90s generations enjoy Hanfu as a playful means of self-expression that connects with Chinese traditions. Influence on Modern Fashion: This renewed interest in Hanfu has also influenced modern fashion, with designers incorporating traditional elements into contemporary clothing, thus creating a fusion that resonates with younger generations. The trend of blending traditional Chinese elements like Hanfu into one’s daily fashion routine is surely here to stay among China’s youth. It could be closed with a single Chinese frog button or with a fabric tie. Fantastical imagery of the bayou and its dancing inhabitants (including Tiana and Naveen in their frog forms) – inspired by the work of Harlem Renaissance artist Aaron Douglas – then covered the screens, as flashing purple fountains, yellow and orange searchlights, ming dynasty hanfu male and launched white fireworks moved to the music. Hanfu’s traditional forms. And as young people gain more knowledge about Hanfu over the years, they will become more sophisticated and demanding,” she said.
喵爷碎碎念, a Hanfu KOL on Bilibili, told Jing Daily that consumers are expecting more modern, well-made Hanfu over the next few years. On the microblogging platform Weibo, the hashtag “Hanfu” had over 7.88 billion views as of Sunday, while on the video-sharing app Douyin, the Chinese version of TikTok, videos relating to hanfu had been viewed more than 93.4 billion times. According to Alibaba, over 20 million people bought Hanfu last year on the shopping site Taobao. During the last few years, young Chinese have elevated Hanfu – traditional Han Chinese costumes – from a niche hobby to a generation’s tool of cultural expression while transforming it into a consumer market of 400 million people. Fu Jiamei, one of the activity’s organizers, adding that they took their cues from similar events held recently in cities including Hangzhou, Changsha and Kunming, the latest sign of a growing craze for hanfu among young Chinese people. 18,20 They could also be bestowed by the Emperor to people who performed extraordinary services to the empire as rewards, to the members of the Grand Secretariat and to prominent Daoist patriarchs, imperial physicians, tributary countries and local chiefs whose loyalty were considered crucial to secure the borders.
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